Meet Our Team
Caroline DuellFounder, President
Caroline has been making herbal medicines for herself, her friends and family since 1995, and developed the formula for All Good Goop in 1998. In 2005 she realized it was turning into a business, and established Elemental Herbs in the end of that year. Much has happened in that time, but the process and attention to detail for that original product remains unchanged. With an all-star team, including her husband, Ryan, she doesn’t know how she ever did it without everyone. When not entrenched in company growth, Caroline loves to play on granite rocks, single-track trails, windblown waves and untracked snowfields, all with an eye for new adventures.
Favorite EH Product: "SPF 30 Sunscreen Sport. I use it everyday.”
Ryan RichCo-Owner/Director of Sales
Ryan has been consulting for Elemental Herbs for years and came on board officially in January 2009 to manage national sales accounts, distributors and sales rep teams. As an organic farmer and organic food broker, he brings extensive experience from these industries. Ryan’s passion is growing food and implementing sustainable farm systems. In his not so spare time, he’s an activist and political junkie; but if there is wind blowing on the coast or fresh snow falling in the mountains, you’ll know where to find him.
Favorite EH Product: "Herbal Cool. It has replaced my need for Advil to take the edge off chronic pain."
Growing up in Maine on a 150 acre farm with no electricity or running water, Burr learned early on about the importance of caring for the environment and conserving its natural resources. Since joining Elemental Herbs in 2006 his role has grown from Designer to Director of Marketing and as of March, 2008 a Co-Owner in Elemental Herbs. When Burr isn't tapping the keys of his computer you can often find him gardening in his back yard with his wife and two children, riding his road bike in West Marin or running the trails of Mt. Tam.
Favorite EH Product: "Herbal Cool. I take it with me on long training runs and rides."
Kristen BalbierOperations ManagerBehind the scenes on every order, Kristen is who helps the Elemental Herbs’ clock keep ticking. She graduated from Cal Poly in San Luis Obispo in 2009 as a Business Major with an emphasis in Finance. As a native of Laguna Niguel in Orange County, Kristen is now hooked on the Central Cali lifestyle. A great day off for Kristen is filled with sunshine, wine tasting, good friends, family and music. Give her a long weekend off, and she heads to the mountains for snowboarding or whatever adventure she may find.
Favorite EH Product: "All Good Lips- Sweet Tangerine. I use it all day, every day!"
Audrey Taub Goop Maven
Audrey joined Elemental Herbs in March 2008 to help out with office work and shipping. She is now taking on coordination of all in house production. She makes All Good Goop with a team of dedicated herbal goddesses! With a diverse background from Washington State wilderness education to NYC financial institutions, Audrey is an expert mathematician and keen animal tracker.
Favorite EH Product: "All Good Goop. I have a big jar for everything. My son Sage loves that it doesn’t sting when he puts it on a bug bite.”
Amanda PawelczykOperations & Sales Associate/EventsA northern California transplant, Amanda adds fantastic energy to the team. She assists in sales calls, store visits, website updates and operations; sometimes a little bit of everything. Amanda was born and raised in the Tahoe area and now has been soaking up the benefits on the central coast. She’s always up for an adventure, be it kayak fishing, running or back to the mountains to play! With an early influence in healthful practices, Amanda has shared her positive influences in her employment: from ski resorts, child development, construction to medicine. If you call the office, you might just get to talk to Amanda!
Favorite EH Product: "Copper Canyon Active Beauty Lip Tint with our Organic Original lip balm over it. Same great benefits of All Good Lips but 'girlified' up!"
Robbie fell in love with the beauty of the central coast while bringing her children to Cayucos on family vacations. Her local business, Office Works by the Bay, offers full charge bookkeeping and administrative services to small businesses. With over 18 years experience in managing books, Robbie has been influenced by working with green businesses that inspire her to adopt a “lifestyle with more attention to earth-friendly options”. Aside from crunching numbers, Robbie is raising her teenage granddaughter, loves cooking, photography and exploring the vast & diverse central coast wineries.
Favorite EH Product: “The new lip tints are awesome! The healing benefits of All Good Lips with healthy color…a winning combination!”
Helping Hands & Minds
In addition to the “everyday” crew, are the numbers of key helpers along the way, including our All Good Goop "mavens", events staff and Four Elements’ Farm interns. Jane Purnell, Marketing Specialist, brings enormous enthusiasm and a constant stream of ideas for marketing, trade shows and events. Seth Peek, Four Elements Farm Manager and tiny house dweller, links ag skills and herbal love to the EH enterprise.