“We are living and dying by Elemental Herbs up here on Everest. There was panic when we thought we lost our jar of Goop.”
& Freestyle/Park/Big Mountain Skiing
Activism: Healthy Youths
Jordan Romero, his father, Paul Romero and stepmother, Karen Lundgren, were Elemental Herbs inspiration for starting a sponsorship program. Caroline met Paul at the Outdoor Retailer Show in Salt Lake City in 2007 where Paul walked away with a bottle of Herbal Cool. Their next correspondence was a note from Paul’s Blackberry on his way to an adventure race in China, “Your sore muscle spray stopped my back pain in 15-30 minutes. Dynamite Stuff – thank you!”
Soon after, Elemental Herbs learned that they were running ZERO WASTE multi-sport adventure races and supporting their youngster, Jordan, in his climbing pursuits. The partnership was formed, and it’s been a phenomenal experience ever since.
Jordan Romero is a world record holder, world-class mountaineer and recently would like to be recognized for his new found freestyle/park/big mountain skiing prowess. With an old soul and better judgment than most adults, he has stood on the summit of the tallest mountains on every continent, and was not stopping until the final one was conquered.
When Jordan was 10, he, with Paul and Karen, climbed 19,340-foot Kilimanjaro (Africa), 7,310-foot Mount Kosciuszko (Australia), and 18,510-foot Mount Elbrus (Europe). At age 11, he set the age record on 22,841-foot Aconcagua (South America) and climbed 20,320-foot Mt. McKinley (North America).
In that same year, he climbed Indonesia’s 16,024-foot Carstensz Pyramid, the highest point in Oceania and the so-called “eighth” summit. At the age of 13, he climbed the world’s highest mountain, Mt. Everest (Asia) reaching 29,035 feet tall. And lastly, he reached his final summit, Vinson Massif in Antarctica at 16,050 feet about sea level, in December of 2011 at age 15: a quest that only took six years to conquer.
When he’s not trekking and climbing in an exotic place, Jordan lives and goes to school in Big Bear, CA. There he is an inspiration to young adults in the LA basin. He once told us, “It’s so cool to see kids get excited when they realize how good it is for them to exercise, and that it’s totally free.” He started a snowshoe club for kids in Big Bear and got the locals to take part in a “Seven Summits of Big Bear Challenge”.
His current goal, before he hits the ripe age of 18, is to conquer the Adventure Grand Slam, which consists of summiting the Seven Summits (check) plus being human powered to both poles. His aspirations after high school entail doing a ski/tour around the world “spreading the message”… stay tuned for what unveils next in Jordan’s world…
Jordan’s favorite EH product: “Herbal Cool – after doing HUGE back to back FULL days in the park, my legs and feet BARK. I reach in my pack and apply the product and watch the recovery happy- NEVER travel without it.”